Here is the cute example of animated email banner: That’s why don’t forget about GIF compressors that allow you to optimize email message size. All the technologies like Flash or Unity where you may create the animation will not work in email clients, so the GIF is the only choice. There is no need to explain that email animation is 100% usage of Gif files. It’s better to consider that the animation is the element of fun and creativity. Remember, that animation doesn’t show that you care about your users (especially about the email loading speed), doesn’t help you to cover the email topic and doesn’t improve user experience. I will go deeper and tell you that, of course, the animation grabs more attention but that doesn’t mean that you will improve an open rate or increase conversions. There is no need to repeat those statements (as I actually did) and to explain them. The next statement should be about the great sizes of these files and an advice to use only one animation per an email that goes next. Of course, you have already heard and read that animation grabs more attention than static images. Here is the bright example with extremely good colour scheme choice: #CLEAN EMAIL DESIGN PROFESSIONAL#Often the awkward color scheme may ruin the user experience and harm the brand consistency, so its more beneficial to have a professional email designer in your team than make email templates by yourself. Sometimes it seems that to choose colors for an email design is more than easy but actually it is the hardest stage of the design process. If you choose too many colours it’s hard to concentrate on the content and if you use the same font colour for the whole email some blocks will be definitely hard to read. One more fact is when you are choosing the colors only basing on your personal taste where are lots of chances to make your mailout weird for the majority. At the same time, there are chances that you will mark the element that doesn’t have call to action and it is only informative one so you will take away the user’s attention to those parts of your message that don’t bring any sense for you and can’t give you a conversion. On the other hand, it’s the easiest way to underline some statement or thought when you use different colour for it. Classical black font is the choice for the bright background and the classical white font is a right choise for the dark backgrounds. Don’t use grey colours because with the different contrast and brightness screen settings that actually your users have the font may become unreadable and you will never guess what settings the majority of your email audience has. The good combination of colours may improve the user experience, especially when we talk about the font colour. Here is an experimentally made proof that you may use even only two colors and create the perfect email and no matter what it will be: the newsletter, the promo or the abundant cart.ĭon’t try to make your email looks like zebra. The simplicity! That was the principle that made this email design uniquely awesome. If you are an ecommerce business and you have a proposal for the Black Friday this awesome template is for your inspiration: While you are choosing the palette for your future email template, make sure that you have chosen the colours that could be easily combined with your logo and will improve the company identity and not break the design.Ī lot of companies are afraid to use the black colour as the main in their template design. Experiment with colours but the rainbow style is not your choice That’s why it’s crucial to check another email template designs and unsure oneself that you have chosen the right direction. Competitive analysis and industry analysis take not the last part in the design process. #CLEAN EMAIL DESIGN HOW TO#What actually designers do before they start their own email design? Of course, they search for the inspirational samples that may bring many fresh ideas how to make the design in the best way. If you own a startup it’s the best decision for you to start the email marketing campaign immediately. #CLEAN EMAIL DESIGN SERIES#There is no more simple way to bring your brand recognizable as to send the series of welcome emails. Statistics reveal that by 2020 the number of users who use emails as a communication source will pass the benchmark of 3 billion people worldwide.Ī lot of email marketers even believe that emails are better to outreach people than social medias. The expenses that were spent for email marketing will be paid off greatly. The number of practices to follow for better email design are growing in an exponential rate.Įmail marketing is exactly that source which instantly provides the income and generate leads.
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